Battle of the breads

I’m a big fan of Sister Schubert’s frozen yeast rolls, and had been wondering why no one else had jumped into this market. Now sistah has some Carolina competition. Anna Mae Southern Bread Co. in Greensboro, N.C. just rolled out (couldn’t resist) a line of frozen rolls in Fresh Market stores in 20 states. The rolls are in the original sourdough flavor, cheddar cheese and chive, and sweet potato and molasses.

The company, started by Shana Martin with a recipe based on her Tennessee grandmother’s recipe, has sold fresh-baked rolls since 2009.

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